Next stop for our export team was the wonderful Netherlands, cradle of great culture and beautiful meadows, which extend throughout its flat topography, until reaching the height of the sea to the north and west! The first stage was Horst aan de Maas, about 20 kilometers from the German border, to attend the meeting of our big distributor Wjintransport.
They are for us a cozy family. Bas, Leen, Marc have a piece of our heart, their involvement and their commitment is so strong that we always have the same closeness. Bas, the executive director, gave us important information about our current situation in Germany and Netherlands. Everything is stable, with good forecasts like last year. The situation in Germany, a crucial market for what is the cava, which tends to collide with the native Schaumweine, is improving.
We started our journey to Salzgitter to meet the owner of EVM WEINDEPOT, Klaus Elblinger. From the outset, the friendly owner, together with his wife, in all sincerity admitted that the quality of our products is very good; they tried in their frequent trips to Spain different cavas and found none at the same height as ours in price –quality terms.
Encouraged and eager to show us the spaces for tasting, storage and leisure activities, Klaus accompanied us throughout his huge installation. In their portfolio, they dispose of different references such as limoncello, high quality grappas, brandy, cognac, whiskey, wines from Chile, South Africa, France, Portugal, Italy and Spain. The part dedicated to the tasting, with a capacity of 180 people, has a design with a typical German style, all wooden and the interior reminds a typical German “Kneipe”, with two huge and modern kitchens, which they use when they organize pairing, events and dinners. All the offices are in an annex building where the whole logistics and administration part is centralized. It was a pleasant meeting, they hope to keep more deal with us, do some event together and collaborate more side by side.
The second stage was Haibach to attend the appointment with the importer Getraenke Breunig, where the owner Joe Breunig attended us impatient. What to say, a very nice and friendly customer with an immense desire to learn and to dare to bring trend products and emerging brands of vodka, whiskey, gin, brandy, cognac, grappa and Porto. His philosophy is to touch all the ranges of a producer and thus give the client the possibility to choose what they prefer, depending on their interest, demand and economic availability. Our products include the Aureum, Mont Marçal Brut y Mont Marçal Rosé y los Marcelona blanco, tinto y rosado. This has been a meeting of knowledge, contact and exchange of opinions. Joe usually arranges his proactive team together. He takes us into consideration to give him support when he needs it, specially what tastings are concerned.
We continue to tour the great Germany to get to touch the splendid and youthful city of Mannheim Suedlandhaus Horst Beiderwieden is our destination. A very big store where products of different price ranges are sold. In their portfolio, they have more than 35,000 articles of food as well as Delikatessen. The portfolio ranges from oils, vinegars, tea and cereals to cognacs, gin, grappa, whiskeys, brandy, and wines. For them, the search for gastronomic products, which respect their criteria, is increasingly difficult since the globalization of artisanal products is already very advanced. However, as a family business, they attach great importance to a personal relationship with producers and are open to new proposals.
Finally, we ended the trip in Stuttgart to visit Hans and Oliver Schmid from Weinimport Handels. From the beginning, they pointed out their satisfaction in the type of collaboration and relationship that we established. They are lovers of the Mont Marçal range that easily fits the profile of customers they have in their region.
It is necessary to open an interesting parenthesis, in this trip we touched different regions, in this case Baden-Württemberg, and previously Niedersachsen and Unterfranken. Being Germany historically a Country of principalities and nowadays a Bundesrepublik, the differences between the regions are very marked, this means that the clients of a region are a world apart compared to the clients of another and this is a relevant fact to keep in consideration at all times.
This trip was very important for the entire export team. In this way, we have been able to present ourselves to clients by dissociating ourselves from the stereotypes they had of us and explaining the new reality of Mont Marçal.
We will see you soon dear Germany, land of opportunities, prosperity and respect. Auf Wiedersehen!
Finally, it was time to embark on our great journey full of expectations for the great continent. Our mission began in Chicago with the main purpose of visiting the distributor that Classical wines has in the city, Connoisseur Wines.
Our agenda was full of appointments, we visited 16 points of sale, between wineries and restaurants and the result was that more than one restaurant decided to introduce in their menu our versatile Mont Marçal Brut Reserva with the possibility of tasting by glass. In other establishments, which dispose already of the reference Mont Marçal Reserva, Mont Marçal Brut Rosado is awe-inspiring and starts to succeed. Apart from visiting, we also take a break dining and enjoying the cuisine of the country with new customers and explaining our mission, vision and values, making a much more comprehensive and visual presentation of our products.
The third day, encouraged and eager for new adventures, we arrived in Portland to face the distributor of Classical wines called Galaxy Wines, importer from brands such as Can Feixas and Llopart and a faithful collaborator of our winery.
Analyzing its history, we saw that the importer buy more Mont Marçal comparing with other part of USA. Between the appointments prefixed with the responsible of Spanish wines and a seller, the dynamics was the same as the previous days. Dinners, tastings, promotional activities and visibility of the brand were the protagonists of these unforgettable days full of endeavors.
Seattle was our last stage; there we met Almudena and Steve, the directors of Classical Wines. The main theme of our meeting was the communication of the new organizational and structural changes of the company, useful to redirect the company towards a new path, where the future we hope smiling and where the quality is the pillar of our objectives. They told us about the qualitative improvement in the last two years, something that customers perceive more and more.
Summarizing, we can value this trip as very positive, the American market is growing, the cava begins to be part of the lives of Americans and this is not surprising given the innovative and proactive nature of this population. We know that the nature of the Americans is to be honest, competitive, energetic and ethnocentric and once they are loyal, they know how to be very devout.