Despert began to import wine in Belgium after the First World War.
Of course, at the dawn of the company, the focus was much more towards the importation of French wines, but the new members of Despert also challenged themselves by starting to deal with wines from Spain, Portugal, Italy, Chile and South Africa, a challenge for them!
Our team has maintained with them for years a relationship of trust, professionalism and true friendship, every time they visit us or we visit their land, the treatment is the most enviable of all. One of the last events we attended was a promotion action. For us Despert is a great central figure for what is the Belgian market, always loyal to ou Extremarium range.
Our intense but pleasant journey started very early in the morning, where the event allowed us to attend the stands of different wineries to meet and taste the products offered, not only from those wineries that were present at the event, but also from those that did not have representatives there. Consumers had in this way the possibility to taste 200 wines among which our cavas.
Extremarium Brut Reserva and Extremarium Brut Nature Rosado competed with Spumante, Cremant, South Africa sparkling wine and Champagne.
Our Extremarium was of great interest. This cava is the fruit of our vineyards, where we breathe a fresh and healthy air, in an area characterized by an intact bucolic landscape, where the land is prepared to receive every year the fruits of the vines in its belly. An environment where the crunch of the leaves, the song of the birds and the noise of the fatigue of the vintners, who work tirelessly these lands, take visitors from these parcels to another dimension. A remote dimension to the frenetic pace of cities and the stress of everyday life. A cava, which is a hymn to the little joys of life that are made of unforgettable moments in the company of our loved ones.
Statistics show that the rosé version of the Extremarium cava has been one of the best-selling products. The fact of participating next to the sparkling products was positive and of good impact facing our cava. Analyzing the success of the event and listening with great attention to the feelings and reflections of the participants, we believe it is possible to increase our product range in Despert and participate with other references. We hope our next planned trip will arrive soon.
Belgium for us is a culturally very advanced country, where visitors are taken cared and pampered. Homeland of intense history, rich of beautiful medieval cities, varied cuisine and vibrant atmosphere of its streets. The inhabitants know how to live in a simple way, enjoying nature and this makes them very inclines to our business philosophy.
Finally, it was time to embark on our great journey full of expectations for the great continent. Our mission began in Chicago with the main purpose of visiting the distributor that Classical wines has in the city, Connoisseur Wines.
Our agenda was full of appointments, we visited 16 points of sale, between wineries and restaurants and the result was that more than one restaurant decided to introduce in their menu our versatile Mont Marçal Brut Reserva with the possibility of tasting by glass. In other establishments, which dispose already of the reference Mont Marçal Reserva, Mont Marçal Brut Rosado is awe-inspiring and starts to succeed. Apart from visiting, we also take a break dining and enjoying the cuisine of the country with new customers and explaining our mission, vision and values, making a much more comprehensive and visual presentation of our products.
The third day, encouraged and eager for new adventures, we arrived in Portland to face the distributor of Classical wines called Galaxy Wines, importer from brands such as Can Feixas and Llopart and a faithful collaborator of our winery.
Analyzing its history, we saw that the importer buy more Mont Marçal comparing with other part of USA. Between the appointments prefixed with the responsible of Spanish wines and a seller, the dynamics was the same as the previous days. Dinners, tastings, promotional activities and visibility of the brand were the protagonists of these unforgettable days full of endeavors.
Seattle was our last stage; there we met Almudena and Steve, the directors of Classical Wines. The main theme of our meeting was the communication of the new organizational and structural changes of the company, useful to redirect the company towards a new path, where the future we hope smiling and where the quality is the pillar of our objectives. They told us about the qualitative improvement in the last two years, something that customers perceive more and more.
Summarizing, we can value this trip as very positive, the American market is growing, the cava begins to be part of the lives of Americans and this is not surprising given the innovative and proactive nature of this population. We know that the nature of the Americans is to be honest, competitive, energetic and ethnocentric and once they are loyal, they know how to be very devout.